Three new changes in the Spring Festival of the Year of the Tiger

The relevant person in charge of the National Tourism Administration said that the 2010 Spring Festival Golden Week, as the first time of the New Year's tourism consumption, is of great significance to launching the consumption engine of China's 2010 new economic year. In particular, tourism promotion activities around the country will bring short-distance travel and regional tourism to form the first peak of tourism consumption in the new year.

     The concept of Hainan International Tourism Island has made the island tourism significantly warmer; the rapid development of high-speed railway has made the city tour and the city tour more common; the concept of the car as a new thing reflects the increasing autonomy of the tourism methods of the emerging world powers.

The first Spring Festival of the Year of the Tiger in the 21st century, a series of new phenomena in the tourism market, indicates a good start for the development of China's tourism and national tourism in 2010.

Island Outbound: From the Pacific Ocean to the Indian Ocean

Every year, the tropical festival of Hainan Island is a popular destination. The national strategy of Hainan International Tourism Island officially announced after New Year's Day can be said to fully ignite the consumer market of island tourism during the Spring Festival.

According to the reservations of the China Travel Service, during the Spring Festival, the domestic tour will maintain a 'two hot and cold' pattern, namely Hainan, Yunnan, Guangxi, and Guangdong in the south, and the ice and snow tour in the northeast is hot. The Hainan tour is extremely warm, and the State Council approves Hainan. The construction of an international tourist island, the tourism tide and the purchase of housing tides form a superposition effect." Liu Wuxiong, assistant to the president of the China Travel Service Co., Ltd., said in the National Tourism Administration's 2010 Spring Festival Golden Week market situation analysis forecast meeting.

This year's Spring Festival, this island tourism fever will also be played on the islands of the Pacific Ocean and the Indian Ocean on an unprecedented scale, and convenient and high-end direct charter flights are becoming popular travel channels. It is reported that Huayuan Travel Agency will launch 50 charter flights during the Spring Festival travel season. Among them, the charter flight from Beijing to Australia's Great Barrier Reef Cairns will be the first time in history.

The Okinawa charter launched by Caesars International has received enthusiastic feedback from the Beijing market for two consecutive years. This year's charter flights are more numerous and larger than last year. In Beijing alone, there are more than a thousand tourists taking charter flights to Okinawa, Japan. Refreshing the new record of Chinese people's “Okinawa Spring Festival” in recent years.

The National Tourism Administration's 2010 Spring Festival Golden Week market situation analysis and forecasting meeting believes that as an important symbol of the transition of Chinese citizens' outbound tourism from sightseeing to shopping, vacation and leisure, island vacations and off-season products are hot, Oceania and African island tours have become 2010. The absolute trump card product of the Spring Festival market. According to statistics, as of the end of last year, the number of such groups has been more than half, and many of the island holiday series products have been sold out, and the overall number of customers is over 70%.

Near urbanization in the same city: high-speed railway opens up new pattern

On February 6, the Zhengzhou-Xi'an high-speed railway, the first high-speed railway in the Midwest of China, was officially put into operation. The Zhengzhou-Xi'an high-speed railway has a total length of 505 kilometers and the train runs at a speed of 350 kilometers per hour. The minimum time for the train to reach the shortest time is shortened from more than 6 hours to less than 2 hours.

"With the rapid advent of the era of high-speed railways, in the second decade of the 21st century, China's domestic tourism is accelerating the realization of urbanization and near-city. The word 'far-distance' has become history." China Tourism Association Leisure Resort Branch Secretary Wei Xiaoan recently said at the 4th China Tourism Destination Marketing Forum that the impact of high-speed rail on tourism is first of all urbanization. At present, Beijing and Tianjin can arrive in 28 minutes, and the two large cities gradually merge into one. Another major impact of the high-speed rail is the near-city, the distance between cities is sharply shortened, such as Xi'an, Zhengzhou and even Wuhan and Guangzhou, achieving near-city.

This also makes the trend of FIT in domestic tourism more obvious. More and more tourists will be like the city bus, in this Spring Festival, or about three or five relatives and friends, experience not affected by the wind and snow, no car refueling Worried high-speed rail travel.

“The trend of individualization, urbanization and regionalization of the Spring Festival Golden Week will be more prominent. The opening of the Beijing-Tianjin Intercity Railway and the Wuhan-Guangzhou High-speed Railway has greatly promoted the interaction of passenger flow between the central cities. The effect of urbanization is more obvious. During the Spring Festival Golden Week, urban tourism and regional tourism will become prominent phenomena,” said Dr. Yang Yanfeng, China Tourism Research Institute.

In the morning, I will visit the Central Plains Cultural Site in Henan. In the afternoon, I will eat mutton in Xi'an and return to Zhengzhou by train at night. This is no longer a dream. More and more big cities linked by high-speed rails have achieved the same city, which means huge new opportunities for catering, shopping and scenic sightseeing during the Spring Festival.

Short-distance tour by car: new profit growth point

For many years, the Spring Festival domestic tour has the phenomenon of “two hot and cold”, namely Hainan, Yunnan, Guangxi, and Guangdong in the south, and the snow and ice in the northeast are hot; while the North China, Central China, and East China regions are relatively short-distance travels. Make this pattern quietly change.

Along with the change of transportation mode, self-driving tour will be further increased, and the trend of passengers in the Golden Week will be promoted. During the Spring Festival, folk villages and farmhouses in the surrounding areas of Jiangsu and Zhejiang will have a booming situation. What is worthy of recognition is that the preferential measures such as ticket reduction and price reduction introduced by the local governments in response to the financial crisis last year continue to improve and adhere to. For example, Shandong's joint tourism scenic spots launched 120,000 scenic spot ticket giving activities, and Beijing launched a series of holiday tourism activities with the theme of “Red Fire, New Year, Happy New Year”, which is expected to drive the local tourism consumption boom.

It is worth emphasizing that the Yangtze River Delta tourism in East China is expected to show a significant warming trend due to the pre-heating of Expo tourism and the Hangzhou Bay and Zhoushan Cross-sea Bridge.

"From the perspective of hot products, the short-distance travel products of the Spring Festival Golden Week will continue to be hot, especially the short-distance travel around big cities such as Beijing, Shanghai, Guangzhou and Chengdu has become a sustainable profit point for tourism companies." Yang Yanfeng said.

The relevant person in charge of the National Tourism Administration said that the 2010 Spring Festival Golden Week, as the first time of the New Year's tourism consumption, is of great significance to launching the consumption engine of China's 2010 new economic year. In particular, tourism promotions around the country will bring short-distance travel and regional tourism to form the first peak of tourism consumption in the New Year. (Xinhua News Agency reporter Qian Chunxian)

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