(May Point Network News) Compared to January 2009, Google's travel search in the UK in January 2010 grew even stronger. Google reported that travel search increased by 21% year-on-year, and clicks increased year-on-year...
(May Point Network News) Compared to January 2009, Google's travel search in the UK in January 2010 grew even stronger. Google reported that travel search increased by 21% year-on-year and clicks increased by 7% year-on-year.
In contrast, in January 2009, tourism search increased by only 9% year-on-year.
Cost-per-click (CPC) has experienced a three-year growth, and the tourism keyword CPC in 2009 has declined. The average CPC has decreased by 7% compared with the same period in 2008.
In 2009, tourism search increased by 16% year-on-year, and car rental search performance was the most prominent, up 25% year-on-year; hotel search followed closely, up 19% year-on-year.
Google also reported that travel brand search (such as "Thomas Cook Turkey Travel") has grown twice as fast as non-brand travel search.
The above trends indicate that when consumers plan to spend money on travel products, they want to get the protection and security of brand travel agencies.
The data shows that the growth of luxury travel search last year has caught up with the growth of economic travel search.
In early 2009, due to the economic recession, economic tourism searches (such as "cheap airlines" or "all-inclusive travel") grew faster than search for high-end travel products.
Search keywords are getting longer because consumers' ideas are getting more complex, so they enter longer search keywords. (Source: Global Travel News)
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