Pingyao, Shanxi actively expands the tourist source market

Since the beginning of this year, the Pingyao County Tourism Bureau of Shanxi Province has taken a series of measures in the market expansion to expand the influence of Pingyao Ancient City. Borrowing the influence of the 2011 Xi'an World Horticultural Exposition, in Lin'an, Xi'an...

Since the beginning of this year, the Pingyao County Tourism Bureau of Shanxi Province has taken a series of measures in the market expansion to expand the influence of Pingyao Ancient City.

Taking advantage of the influence of the 2011 Xi'an World Horticultural Exposition, 600 banners were made for advertising on 300 light poles of the 7.5-kilometer tourist line from Huaqing Pool to Terracotta Warriors in Linyi District, Xi'an. In order to continue to strengthen the consolidation of mature markets in Beijing, Propaganda of the ancient city was carried out through the Beijing Subway. The four-month publicity was carried out using the subway door advertisements of Lines 1 and 2, and the advertisement for the inner charter of the No. 4 subway was used for a three-month publicity. At the same time, we will continue to strengthen cooperation with various media to enhance Pingyao's brand awareness.

In order to improve the interpretation ability of Pingyao Ancient City, the hand-painted form is used to display the ancient and deep hand-painted map of Pingyao Ancient City. Under the planning efforts, the final draft of the ancient city hand-painted map will soon be met with the tourists.

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