E-commerce seven bottlenecks to be broken

In 2010, China’s e-commerce transactions amounted to 4.5 trillion yuan, and online shopping transactions amounted to 513.1 billion yuan, an increase of 22% and 103% year-on-year, respectively, of which online shopping transactions accounted for 3.32% of total social consumer goods. It is estimated that the amount of e-commerce transactions in China will reach 18 trillion yuan in 2015, and online shopping is expected to reach 3 trillion yuan. By the end of June this year, the number of Internet users in China has approached 500 million. The development of e-commerce needs to solve seven major problems.

First, we must clarify the concept of e-commerce. E-commerce includes information sharing within economic organizations, information between economic organizations and commodity transactions, and online transactions. That means not only B2B and B2C, but also internal electronic management of enterprises. E-commerce does not emphasize that every economic organization establishes an e-commerce website. The current state of the e-commerce has shown the trend of excessive website construction, repeated construction, and convergence.

Second, we must clarify the stage of e-commerce. Judging from the life cycle of e-commerce, China's e-commerce has entered the "growth period" from the "introduction period" and is changing to the "development period." Therefore, the basic point of China's current e-commerce policy is still to "cultivate" as the main, create a good environment for its development.

Third, we must allow the existence and innovation of multiple modes of e-commerce. The e-commerce model is diversified, not just one or several modes, but multiple modes. Specific performance for the B2B, B2C, B2F, B2B2C, G2B, G2C and other e-commerce models. In addition there are many types of online wholesale, online catering, online securities, online insurance and so on.

Fourth, we must protect e-commerce competition, but also to avoid e-commerce homogeneity. From the perspective of the government, it is necessary to protect the competition of e-commerce, oppose the monopoly of e-commerce, and create a good e-commerce competitive environment. The current e-commerce monopoly issue is a minor contradiction, and the blind construction of e-commerce and convergence of investment issues are the main contradictions. In the same category or business area, the top ten websites and dozens of websites will inevitably appear excessively competitive due to the large number of homogenized websites.

Fifth, we must accelerate the integration of Internet technology and business, rather than simply combining. The emphasis on technology, business, or business is a matter of the simple combination theory. How to truly achieve the integration of the two is a key issue that we must seriously solve. In today's mature e-commerce technology, we should pay more attention to business process reengineering and promote e-commerce all-around, multi-field applications and development.

Sixth, we must speed up the construction of e-commerce laws, regulations and standards system. The biggest problem currently facing China is that e-commerce cannot rely on it and it needs to speed up the development of e-commerce laws, regulations and standards. The e-commerce laws of Beijing and other places that have already been introduced are only limited to the management of “local” e-commerce operators, but they cannot manage online traders and operators. Although China has introduced a series of e-commerce standards, it is still not perfect.

Seven, the current e-commerce focus is not the real name system, but to strengthen e-commerce management. In view of the current debate on whether e-commerce should be "real-named", I believe that the "real-name system" of electronic commerce is a false proposition. In fact, e-commerce has become a real-name system. Many consumers on the Internet in China do not use their real names to express opinions freely. This has nothing to do with e-commerce.

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