According to briefings, over the years, Guangdong's enterprises have been ranked top in the advertising distribution of CCTV. The communication meeting was attended by more than 90 international and domestic enterprises from home appliances, IT, daily chemical, food and beverage, automobile, home building materials, medicine, finance, etc., such as: Midea, Galanz, TCL, JDB, Haitian, etc. Incense and other pharmaceuticals.
In the first half of this year, the total retail sales of consumer goods in China increased by 16.8% year-on-year. Related to this, advertising in the first half of this year has grown significantly. According to CCTV statistics, the advertising growth of white goods, small household appliances, luxury cars, SU V, group purchase websites, provinces, cities and cities, tourist attractions and other categories is particularly evident. In addition, the financial and insurance industry has expanded from brand advertising and corporate image advertising to product advertising, and the cityâ€™s image and tourist attractions have grown rapidly. At the same time, the central enterprises also began to focus on improving corporate image at home and abroad.
According to the latest forecast of Group China, Chinaâ€™s advertising spending in 2011 will reach 347.47 billion yuan, an increase of 15.2% from 2010. In 2012, China's advertising spending will reach 406.29 billion yuan, an increase of 16.9% over 2011. Among them, TV advertising spending in 2011 is expected to reach RMB 2013 million, accounting for 58% of all advertising spending.
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